Knowledge is the central component for the success of a company. But how can a company be aware of what knowledge it possesses as an organization? And how can this knowledge be used for the targeted maintenance and expansion of entrepreneurial activity? The basis is the effective cooperation of its employees, who mainly hold this knowledge. As players in a VUCA world - characterised by volatility, uncertainty, complexity and ambiguity - companies must take advantage of an increasingly digitalized environment for knowledge management in order to exploit the great innovation potential of their employees globally. As Datwyler, we see social collaboration as an important first step – one that only works if we follow a few rules.